The founders of the Dairy Queen® system were men and women who introduced a new kind of dessert treat and, in the process, developed the foundation of the franchising industry. The history of the DQ® system is a story of a unique product that created an industry.
A History of Sweet Success: A Smile And A Story®
For more than 70 years, the DQ® system’s recipe for success has been simple. It’s been a combination of hardworking people who own and operate restaurants, and great-tasting food and tempting treats served in our establishments.
Our phenomenal story began with the 10-cent sale of a then unnamed product on August 4, 1938, in Kankakee, Illinois. A father and son partnership in Green River, Illinois, had been experimenting with a soft frozen dairy product for some time. They contacted Sherb Noble, a good friend and customer, who agreed to run the “all you can eat” trial sale at his walk-in ice cream store. Within two hours, he dished out more than 1,600 servings of the new dessert.
Back then, food franchising was all but unheard of, but the new product’s potential made it a natural for such a system. When the United States entered World War II in December 1941, there were fewer than 10 Dairy Queen® stores. However, shortly after the war, the system took off at a pace virtually unrivaled before or since. With only 100 stores in 1947, it grew to 1,446 in 1950 and then to 2,600 in 1955. Today, the DQ® system is one of the largest fast food systems in the world, with more than 6,000 restaurants in the United States, Canada and 18 other countries.
Although much has changed in the world and in the DQ® system through the years, one constant has remained: DQ® restaurants are still, and always have been, the place to find kids’ sports teams celebrating a victory, business people on their lunch break and families taking time out to enjoy great food and soft serve treats. And success for the DQ® system is as simple today as it was in 1940. Satisfied customers lead to successful restaurants. Each owner of our independently owned and operated establishments worldwide is committed to nothing less than the “Fan Food not Fast FoodTM“ slogan.
Highlights of the DQ® system include:
When you need a quick bite on the run, Ottawa has a fine selection of national chain and fast food options. Some choices include; Arby’s, Burger King, Cracker Barrel, Culver’s, Dunkin’ Donuts, Hardee’s, Jimmy John’s, KFC, Little Caesars Pizza, Long John Silvers, McDonalds, Papa John’s Pizza, Pizza Hut, Taco Bell, Wendy’s, and Subway. Search your favorite on this site for a complete list.
Ice Cream! Just what every kid wants on a warm summer day! Come enjoy our premium soft serve treats that are sure to bring a smile to everyone’s face! Outside and inside seating available as well as Drive-Thru service. SEASONAL. Open 11am – 10pm March through November.
Look for our Twinkels Ice Cream Trucks in local parks and neighborhoods during the spring, summer, and fall! Our trucks are colorfully decorated and play rock and roll music offering a wide variety of ice cream bars, shake-ups, snow cones, and candy! Available for private parties and events for companies, churches, schools, and campgrounds.